eSearchVision is the most advanced all-inclusive search marketing platform for search marketers. Being both a search engine marketing agency and software provider gives us a unique perspective. Our tool is used by our own search consultants, who currently manage in excess of $250M in SEM investment with tangible results - as our roster of well-known customers can attest!
Both client feedback and internal review play a major role in our regular product enhancements. We have built and continuously upgrade our platform with two objectives in mind:
Optimizing the productivity of your campaign managers; because managing millions of keywords can quickly devour your day. With eSearchVision, you can make editorial, match type or Cost Per Click (CPC) changes on all search engines with a couple of strokes of your keyboard. And with advanced features like our automated campaign analysis, priority changes are highlighted with recommendations to cut back on time running reports and analyzing hundreds of thousands of keywords.
Maximizing the ROI (Return on Investment) of your SEM budget. Offering exclusive features above and beyond what the search engines offer provides our clients an edge over their competitors. While every advertiser is different, most of our customers typically experience more than a 25% improvement in the performance of their campaigns.
We know CPC is important, but more importantly, we understand that the optimization of your quality score is vital to the success of your campaigns. Because higher quality scores yield lowered CPCs (cost per click), many features of our platform have been designed to optimize quality score.
For good measure and optimal results, we run eSearchVision on the most advanced and scalable hardware and software infrastructure. Even though our product is offered as SaaS (Software as a Service), we strive to be as efficient as possible, both with your SEM campaigns and your time.
eSearchVision understands that SEM is not a world of its own, but that it is part of your overall business. This is why we've developed the following two unique features:
Catalog management is a data layer that lets you manage your data and look at your reports the way you look at your business. Now you can forget about managing and analyzing long lists of keywords. With catalog management, you manage your SEM campaigns and your reporting with a business-centric vision of your objectives and your performance.
eSearchVision API for e-tailers, a standardized interface to synchronize your business with your SEM campaigns: SKUs, inventory, and pricing. eSearchVision API for e-tailers will synch your campaigns with your product catalog, offering real time price updates in ad copy or status updates to corresponding keywords when you run out of inventory.
You can learn more about some of the aspects of our platform in the following sections:
Our clients trust eSearchVision’s SaaS (Software-as-a-Service) offering, so they deserve a world-class infrastructure. Below are a few highlights of our infrastructure:
Distributed tracking using Akamai, a content distribution network: Reduced time lag for click redirection, infinite traffic scalability, total redundancy (no single point of failure).
World-class hosting center: Internet connectivity redundancy, Protection against fire etc….
24/7 Supervision: Immediate 24/7 reaction to any operational incident.
Dedicated customer database: No interference (service slowdown etc…) from actions or incidents from other customers, scalability of up to 10M keywords per customer.
Enterprise-class infrastructure: 150 blade-type quad-core servers: Massive number-crunching power for CPC optimization.
Distributed data-crunching power: Availability of massive power when required.
Separation of campaign management and number-crunching servers: No interference between campaign management and optimization by the platform.
Because we know every business is different and how critical proper tracking is to optimizing your ROI, eSearchVision has developed the most flexible and scalable tracking platform available.
Below are some of our tracking options and features:
Tag-based tracking: Flexible system allowing you to track over 15 pieces of data with each click, with the option of including any custom elements as needed.
FTP (File Transfer Protocol) based tracking: When you don’t want to or can’t install tags on your Web site or when you want to track events that are not available online, such returns or telephone-based conversions.
Tag/FTP combination tracking: Utilize eSearchVision’s tag-based and FTP-based tracking together to learn the most about end-user behavior from your SEM campaigns.
Distributed tracking through Akamai’s fail-proof network of servers: Minimize time lag of click redirect by using servers close to the user; Unbeatable reliability – never go dark.
Raw request tracking: Analyze which keyword combinations where actually queried as opposed to the ones that triggered the display of your ads; Eliminate through negative keywords those queries that are irrelevant to your business.
Click assist: Connect the dots of a customer’s search behavior and determine the true value of a click, as opposed to only the last query that led to conversion.
Time of click and time of conversion tracking: Understand conversion lag; Optimize day parting.
Tracking of multiple events: Because your business is never as simple as just one conversion event. Track purchases, newsletter sign-ups, and appt confirmations.
Proxy tracking: Whenever the time lag to conversion is too high or the conversions are too few for accurate bid management.
Integration with Web analytics platforms: So you can have a unified vision of the performance of your online business.
Successful and effective bid management separates good search marketing campaigns from great search marketing campaigns. Most SEM technology providers offer automated bid management as a black box solution. You don’t easily know which keywords were bid at what price and when, let alone why.
eSearchVision believes bid management is not a one-size-fits-all kind of exercise. We know different businesses have different needs based on the structure of their business model, web-site, and operation.
Some highlights of eSearchVision’s revolutionary bid management strategies:
We understand your business needs may include a vast variety of optimization targets, including ROI, CPA, conversion volumes, budget limits, and/or rank (SERP ranking). As a result, we have tailored our bidding strategies to meet all of those needs.
We use different algorithms for core keywords and long-tail keywords. With a wealth of data in the core relative to the long tail, we apply a different approach to effectively optimize these groups.
We will optimize keywords individually and as portfolios, depending on your objectives and the structure of your campaigns.
Autobidding typically uses past history of conversions as being a good predictor of the future. But there are some businesses where this may not be true. In this case, we offer you the possibility to set up your own bidding rules best suited to the business you are in.
eSearchVision understands that your business is unique, and that your bid management needs are too. Contact us today to learn more about how we can help improve your PPC campaigns.
eSearchVision understands that search engine marketing campaign management is critical. Large campaigns can be a time management nightmare and getting the structure of your campaigns right is key to an optimal quality score. Since quality score is a critical part of your campaign’s ROI, establishing an efficient workflow is essential.
To help you get there, eSearchVision has built some of the most innovative features and workflow templates available among SEM campaign management providers, including:
A unified cross-campaign management platform, so you only have to manage one campaign, aggregating your effort across search engines
The ability to configure your campaign management and reporting screens as you wish
A choice of time-zones, currencies and languages as well as support for non-European characters for international campaign management
Advanced mass update tools for scalable changes across campaigns across campaigns and adgroups
A/B-testing of creatives for improved quality score
Automated audit tools for optimal budget allocation between search engines, ROI optimization and quality score optimization
Competitive audit tools to monitor competition of your top keywords
The eSearchVision solution has efficiency in mind in every detail. And we continue to evolve and push the envelope with every product release. Contact us today to schedule a demo and learn more about how we can help you.
Having comprehensive reporting is vital to properly manage search marketing campaigns. Since every client’s needs are different, offering customizable reporting is critical to ensure all of the necessary information is available to make informed decisions. To manage this, we offer a suite of reports to view and analyze your PPC campaigns data in several different ways.
Our reporting uses data pulled directly from the search engines in conjunction with our proprietary tracking information to bring together all the necessary information together to make informed decisions.
Custom reports are available daily, weekly and/or monthly at the request of the client. Providing our clients with full visibility into the status of all search marketing campaigns and the data behind them is our top priority.
As our tracking system is customized to include any additional data our clients need, we provide a solution that will allow the client to match their SEM campaigns with the rest of their marketing mix. Tracking such information as product name, SKU, or the number of items in a basket, offers our clients an additional layer of information to be considered when optimizing.
Our reporting suite includes:
Report by Campaign: for a top, management level view of campaign performance
Report by Adgroup: for a top view of adgroup performance
Report by Keyword: for an in-depth look at keyword performance
Report by Creative: to optimize quality score by understanding the impact of a creative on the CTR (click-through rate) AND the conversion rate
Time Report: Understand conversion lag and optimize day parting
Report by Affiliate: Understand which affiliates of Google, Yahoo! and MSN works best and which should be removed to improve performance
Raw Request Report: Determine which keyword combinations where actually queried as opposed to the ones that triggered the display of ads. Eliminate queries that are irrelevant with negative keywords and expand the keyword list with those that are.
Report by Catalog: A business-centric reporting on campaigns
To see our full suite of reports and learn how they can help you better manage your PPC campaigns, contact us today.
eSearchVision is the most advanced all-inclusive search marketing platform for search marketers. Being both a search engine marketing agency and software provider gives us a unique perspective. Our tool is used by our own search consultants, who currently manage in excess of $250M in SEM investment with tangible results - as our roster of well-known customers can attest!
